Google was hit with a $3.45 billion fine by the European Union on Friday for anti-competitive practices in its lucrative adtech business , marking its fourth penalty in its decade long fight with EU antitrust regulators.

The move by the European Commission was triggered by a complaint from the European Publishers Council and comes amid a threat by President Trump to retaliate against the European Union for any push against Big Tech .

The EU competition enforcer had originally planned to hand out the fine on Monday but opposition from EU trade chief Maros Sefcovic on concerns about the impact on US tariffs on European cars derailed EU antitrust chief Teresa Ribera’s plan. 3

The Commission said Google favored its own online display technology services to the detriment of rivals a

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