(Bloomberg/Mark Gurman) — Apple Inc.’s biggest product launch event of the year takes place on Tuesday, Sept. 9, when the company will introduce its next-generation iPhone lineup, new smartwatches and other peripherals.

It’s part of a blitz of products launching in the fall and should help the company fend off increasing competition from Samsung Electronics Co., Alphabet Inc.’s Google, and Chinese brands like Huawei Technologies Co. Ltd and Xiaomi Corp.

Unlike other Silicon Valley giants, Apple has fallen behind in the generative artificial intelligence space. The new iOS 26 operating system, first unveiled in June, lacks major AI upgrades. So it’s betting on hardware changes to keep customers locked into its product ecosystem.

For the first time in half a decade, Apple will be introduc

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