A vague social media post from GFuel this week sparked concern that the brand, beloved by the gaming community , was shuttering. But turns out, the company was just announcing a new formula.

"After years of shaking things up, fueling the grind and rewriting the rules, it's the end of an era," GFuel wrote in an X post on Sept. 2. "It's been an incredible journey being able to build alongside creators, gamers, streamers and a community that became family. So, to everyone who's been a part of it, thank you, we love you."

See Full Page