“We are 100% serious. This is not an April Fools’ Day prank.” The Clemson Tigers were not joking when they broke their years of tradition to allow alcoholic beverages at Memorial Stadium during the 2025-26 season. Five months later, the gamble seems to be paying off, with nearly half a million dollars in alcohol revenue from Clemson’s very first game.

On August 30, when the Tigers hosted LSU at Memorial Stadium, a sold-out crowd of 81,500 witnessed a first in Clemson history: alcohol officially on the menu. Even though the Tigers fell 17-10, fans purchased more than 45,000 drinks. Clemson beat writer Chapel Fowler posted the numbers on X on September 4. “ Just got Clemson’s alcohol sales numbers for the LSU game via FOIA. School says it sold 45,045 individual units for a gross reven

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