Creative Artists Agency continues to build up its slate of creator clients.

The agency has signed Donut Media, one of the biggest digital media brands focused on car culture and auto enthusiasts. The brand operates one of the top 10 YouTube channels focused on cars, and one of the top 500 most subscribed channels overall, with a focus on blending comedy, cars, education and accessibility.

Donut’s programming includes the video series HILOW , the podcast Past Gas , as well as live events, and consumer products sold at stores like Walmart.

Automotive and car enthusiast channels have emerged as a popular genre on YouTube and other social platforms, thanks to products that allow for detailed videos on reviews, tech, engineering and culture and styling, and Donut, with its regular cast o

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