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In today’s shifting workforce, opportunity is often defined by credentials rather than capability. A new national campaign led by UNINTERRUPTED , the LeBron James Family Foundation (LJFF) , and global hiring platform Indeed seeks to challenge that dynamic by putting skills—not résumés—at the center of hiring conversations. The initiative arrives with the premiere of The Main Thing , a four-part digital series featuring LeBron James in dialogue with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani, alongside a national commercial spot narrated by broadcasting legend Ernie Johnson Jr.

Anchored by storytelling, this campaign is designed to show how lived experiences, creativity, and hard-earned skills shape career trajectories. By aligning the reac

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