It was 20 years ago that LeBron James first visited China through his partnership with Nike. Since then, he’s grown immensely. Now, crowned a ‘King’ and entering Year 23, he made his return to Asia with a special purpose. As James landed in Shanghai, he unveiled the LeBron XXIII, probably the most precious sneaker of his illuminating NBA career.

So it didn’t take time for Shanghai to raise the roof. A swarm of people circled around James, who unveiled the 23 edition of his sneaker. Hit with golden lights, similar to one of the 23 colorways of the new sneaker, the Lakers forward got exactly what he expected. The people in Shanghai exuded their love for the athlete.

It was just the first stop of his ‘Forever King’ tour with Nike. But just like athletes such as Stephen Curry and Ja Morant

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