Google hit with $3.5 billion fine from European Union in ad

European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company.

The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the U.S. tech giant to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply chain.

It’s the fourth time that the Commission has hit Google with a multibillion-euro fine in an antitrust case. It’s a move that is likely to anger U.S. President Donald Trump, whose administration has lashed out at the European Union over digital regulations it has imposed on Big Tech companies.