Google faces a $3.45 billion fine from the European Union for engaging in anticompetitive advertising technology practices, the European Commission said Friday.

The fine stems from a complaint by the European Publishers Council alleging Google gave preference to its own online ad display services, hurting competitors and online publishers. The European Commission wants Google to stop these self-preferential practices and to cease its conflicts of interest. The Commission says it'll give Google, which reported roughly $350 billion in revenue in 2024, the opportunity to show how it will comply before recommending divestment from some of its ad tech services.

"Digital markets exist to serve people and must be grounded in trust and fairness," said Teresa Ribera, executive vice president f

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