South Australians are being urged to back one of the state’s most iconic industries, with a new $750,000 advertising campaign celebrating local seafood launching this weekend.

The Buy SA Seafood campaign will roll out across television, radio, social, digital, print and outdoor advertising, with a line-up of prominent South Australians helping to showcase the world-class produce found in our waters.

Former Adelaide Crow and fishing media personality Ned McHenry, culinary icon Maggie Beer, Adelaide chef and restaurateur Andre Ursini, Wanna Mar tuna fishing operator Pauly Vandenbergh and media personality Jessica Adamson will all front the campaign, reinforcing the message that South Australian seafood is safe, fresh and delicious.

Launched at a seafood lunch at the Adelaide Central Mar

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