ROCHESTER, N.Y. (WROC) — National activewear brand Fabletics has opened a store at Eastview Mall, marking the company’s first location in upstate New York.

The 1,800-square-foot store is located in the Macy’s wing next to Sephora. It quietly opened Aug. 28, but mall officials said a grand opening celebration is scheduled for Saturday at 10 a.m.

The first 100 shoppers who spend at least $79 during the event will receive a free pair of leggings or men’s shorts. Shoppers will also find storewide discounts, including 60% off for Fabletics VIP members and 50% off for nonmembers.

Founded in 2014 as an online retailer, Fabletics has expanded into physical storefronts in recent years. The company’s subscription-based VIP program offers members access to lower prices, exclusive events and early

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