If you're looking for a new Kindle, you're not hurting for choices. The brand has built out a wide lineup of e-readers since it launched in 2007, and enthusiasts who want a color option can take advantage of the newly released Kindle Colorsoft . Whether you’re new to Kindle, looking for an upgrade or searching for the perfect gift, we’ve gathered all the options to help you choose one that fits your needs.

Best affordable option

Amazon Kindle: $109.99

Amazon $109.99

Who should buy it : Avid readers looking for a compact, lightweight e-reader.

Who should look at other options : Readers who also want other tablet features like apps, social media and a colorful screen.

The classic Amazon Kindle is the lightest model. It’s simple, straightforward and designed just for reading. Th

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