The season-opening showdown between the Kansas City Chiefs and Los Angeles Chargers on Friday, September 5 in Sao Paulo, Brazil will stream on YouTube, and the game coverage will feature an influencer on the sidelines.

YouTuber Deestroying will serve as the sideline reporter for the broadcast alongside play-by-play man Rich Eisen and analyst Kurt Warner.

This will be a first for Deestroying, 28, whose real name is Donald De La Haye. Born in Costa Rica, he moved to the United States with his family at age 7, where he eventually became a college football player at the University of Central Florida.

While playing for the Knights, his YouTube channel exploded in popularity — something that both propelled him to fame and landed him in hot water with the NCAA.

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