Helen Ruth Elam Vanwinkle — known to millions online as Baddie Winkle — passed away on Thursday (Sept. 4). She was 97.

The iconic influencer's family confirmed the news of her death in an emotional message on Instagram .

“Yesterday, an era came to an end and a star rose…,” the post began.

For more than a decade, Baddie Winkle encouraged her followers to live life to the fullest — no matter how old you are.

She struck social media gold in her 80s, dancing her way into pop culture legend.

Vanwinkle leaves behind more than viral photos — she leaves a legacy of joy, defiance, and unapologetically being yourself.

'She Was Joy, Rebellion, and Tenderness Wrapped in One'

Vanwinkle's social media tribute was every bit as vibrant as the woman herself.

“The crown is eternal, & her love on

See Full Page