Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan.

The campaign officially debuted September 4, and it’s already sparking conversation around the globe. Instead of focusing only on the finish line, the “Why Do It?” campaign asks a deeper question: What drives you to start?

To celebrate this campaign, Nike is reintroducing the Just Do It Collection, available now at Nike.com . It’s a fresh lineup of apparel, footwear and accessories that bring new energy to a timeless slogan.

Here’s some standout pieces worth adding to your rotation:

Just Do It Graphic Tees These tees pair easily with joggers, leggings or streetwear fits while c

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