Ontario Premier Doug Ford has issued a strong warning to Diageo, the parent company of Crown Royal, regarding its plans to close a plant in Amherstburg, Ontario. Ford stated that the company would "pay dearly" if it proceeds with the shutdown, which is set to eliminate over 200 jobs by February 2026.

At a recent news conference, Ford emphasized his commitment to protecting Ontario jobs, declaring, "If you hurt my people, I hurt you." He expressed his frustration with Diageo's decision, suggesting that it could lead to a boycott of not only Crown Royal but also other popular brands like Johnnie Walker, Guinness, and Smirnoff.

"They think I’m bluffing? I’m not one to bluff," Ford said, referencing his previous actions during a tariff dispute with the United States, where he removed American products from liquor store shelves.

The Premier's remarks came after Diageo announced plans to shift production to a new facility in Montgomery, Alabama. Ford has made it clear that he is prepared to take action to protect the community affected by the closure. "I promise you that Diageo will pay the price and they’re going to pay dearly," he stated.

Ford highlighted the significance of the Liquor Control Board of Ontario (LCBO) as a major customer for Diageo, noting that the province conducts $740 million in business with the company. "Who in their right mind would go after their largest customer?" he questioned.

Local union leaders have criticized Diageo's decision, arguing that it was made by executives who do not understand the brand's Canadian heritage. John D’Agnolo, president of Unifor Local 200, stated, "The decision to shutter Amherstburg and kill more than 200 Canadian jobs was made in a boardroom in England."

D’Agnolo also called for clarity from Diageo regarding its plans for Crown Royal production after the closure. Currently, Crown Royal is mashed, distilled, and barrelled in Gimli, Manitoba, before being blended and bottled in Valleyfield, Quebec, and Amherstburg.

While Diageo has indicated it will maintain operations in Quebec, it remains firm on closing the Ontario facility. The company has stated that the decision is final and will not be revisited.

As the situation develops, it remains to be seen how Diageo will respond to Ford's threats and whether the Premier will follow through on his promise to take action against the company's products in Ontario.