FIFA, soccer’s global governing body, announced Thursday tickets for next year’s World Cup (co-hosted with Mexico and Canada) will be sold using dynamic pricing.
The controversial method, with prices fluctuating based on demand, means you’ll almost certainly pay more than $6,700 for a top-tier seat for the July 19 final at East Rutherford, NJ’s MetLife Stadium — around four times the cost at the last final, 2022 in Qatar.
That’s the initial selling price if you manage to snag one in the first early draw. And it isn’t even a hospitality package.
The last time the United States hosted the World Cup, in 1994, there was no such thing as dynamic pricing in sports — well, not unless you bought your ticket from a scalper.
If you could get a seat at the Brazil-Italy final in Los Angeles, you c