The European Commission announced this week that it’s fining Google €2.95 billion (just under $3.5 billion).

The commission found that Google had violated European Union antitrust rules by favoring its own advertising services. Specifically, the commission said Google “abused” its “dominant positions” by favoring its ad exchange AdX in both its publisher ad server and in its ad-buying tools.

The commission also said Google has 60 days to “bring these self-preferencing practices to an end” and “to implement measures to cease its inherent conflicts of interest along the adtech supply chain.”

“Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,” said Teresa Ribera, the commissio

See Full Page