TCL has underlined its ambitions in the Australian market with a major presence at IFA 2025 in Berlin, showcasing new flagship TVs, appliances, and its smart home ecosystem. The Chinese giant, which recently expanded into new Melbourne offices to support local growth, also used the show to highlight its role as a major sponsor of the 2026 Winter Olympic Games in Cortina, Italy.

The world’s largest display manufacturer and the No.1 brand in Mini LED and ultra-large TVs unveiled its C8K Premium QD-Mini LED TV as its 2025 flagship. The model features TCL’s CrystalGlow WHVA panel, Virtually ZeroBorderQLED design, and premium Bang & Olufsen audio, aimed squarely at sports fans seeking an immersive Olympic viewing experience.

TCL executives told ChannelNews the company’s QD-Mini LED technology

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