SÃO PAULO, Brazil — The Chargers played host to the Kansas City Chiefs on Friday in the first of the NFL’s record seven international games, with upcoming matchups between different teams in London, Madrid, Dublin and Berlin. Next season, the Rams will plant a flag in Australia with a regular-season game in Melbourne, the league’s first foray Down Under.

The NFL is focused on a long-range international strategy, not a series of one-off curiosities.

“It’s the opposite of the circus comes to town,” said Peter O’Reilly, NFL executive vice president of club business, international and league events. “It’s not one-and-done. It’s play the game and be engaged year-round. All clubs now have the rights in at least one market and that’s a long-term commitment. We’re investing in the long ter

See Full Page