France Family Set to Benefit in Millions as Hollywood Brings Global Spotlight on NASCAR’s Property Hollywood’s latest motorsport movie shines global attention on NASCAR’s property, opening doors for f

A flash of sun over Daytona Beach in 1969 saw Bill France Sr. partner with John Bishop to give sports-car racing its own arena, birthing IMSA, with France financing 75 percent and Bishop managing the fledgling series. What started as a tiny race featuring just 328 enthusiastic fans grew into the powerhouse IMSA it is today, eventually becoming the sanctioning body for the WeatherTech SportsCar Championship, all under the umbrella of NASCAR ownership and guided by the France lineage steered by current chairman Jim France. And that deep well of heritage is exactly what fuels IMSA’s drive into the modern age of storytelling.

IMSA’s YouTube channel now boasts over one million subscribers, placing it second only to NASCAR among U.S. Series, while social media channels collectively boast nearly