There seems to be a sizeable cross over market between country music fans and folks who appreciate hunting and fishing in the great outdoors, and a pair of country music stars are taking advantage of that.

Morgan Wallen and Eric Church came together last year to buy one of the most iconic brands — Field and Stream — in the outdoors space.

“(Field and Stream) Born in 1871. Reborn in 2024,” Wallen captioned an Instagram video featuring he and Church fishing last year. “There’s nothin’ I love more than being with friends around a campfire, on a boat or in a deer stand — and Field & Stream represents all of those to me. Being part of its future is incredible and we want to keep bringing people together outdoors, makin’ memories, for generations to come – MW.”

Church also shared a fishing vi

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