Oklahoma State paid the price for Mike Gundy's comments about Oregon football spending, drawing a spotlight to the back-and-forth between coaches that eventually showcased a 69-3 runaway win for the Dan Lanning and the No. 6 Ducks.

It is a historic loss. Oklahoma State had not yielded that many points in a game since 1996. It had not lost by such a wide margin since 1907 -- t he same year Oklahoma became a state .

How much of a motivating factor Gundy's comments -- which suggested that Oregon's success was tied intimately to financial investment -- were to the players on the field is up for debate. But it meant enough to Oregon to play clips of Gundy press conferences in the pregame intro video. He allowed himself to become a villain for this nonconference matchup, and Duck

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