The 2025 Toronto Film Festival is in full swing, and while the red carpets and premieres dominate the headlines, the talk at the halfway point has shifted to next year and TIFF’s plans to launch its first official content market.

For decades, Toronto has thrived with a bustling but informal market, primarily for finished films (unlike L.A’s American Film Market in November, where the biggest deals are for film packages seeking financing). But TIFF has never had an official marketplace, where buyers and sellers could set up shop to peddle movies under one roof.

The 2025 Toronto Film Festival is in full swing, and while the red carpets and premieres dominate the headlines, the talk at the halfway point has shifted to next year and TIFF’s plans to launch its first official content mar

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