The changing media landscape and our changing media consumption habits mean that movie stars don't become movie stars the way they used to. New releases at the multiplex have to contend with every previously released film that's readily available, plus thousands of TV series on hundreds of streaming platforms, not to mention dozens of social media apps that take up plenty of our time and attention. A handsome, talented leading man can't rocket to fame anymore thanks only to a good performance and a well-lit photograph on the cover of a magazine. Movie stardom requires carefully calibrated and constant curation of one's online persona, plus involvement in a string of hit features, which is becoming an increasingly tall task.

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