Garmin watch prices have gotten more expensive than ever, but it doesn't seem to matter to the people buying them.

I have no idea how many people will buy the $2,000 Garmin Fenix 8 Pro MicroLED; it's a novelty, first-gen device with noticeable tradeoffs. But Garmin keeps reporting record-setting profits on watches while bumping up prices across its entire lineup. Who's to say the Fenix 8 Pro won't find a credulous audience? It's still cheaper than a Rolex!

In 2025, Garmin fans have grumbled about higher watch costs, the new Garmin Connect Plus subscription, the massive bootloop crash, and especially when Garmin cut off new features for the year-old Fenix 7 Pro to push the Fenix 8. "I'll never buy a Garmin watch again" has been a pretty common refrain on forums, and rivals like COROS and

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