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For decades, the orange shorts worn by Hooters waitresses have been a calling card for the American restaurant chain.

They've served as a beacon for the so-called original "breastaurant" establishment and are part of what makes Hooters, as its slogan claims, "delightfully tacky."

But to Neil Kiefer – the CEO now leading the group seeking to reclaim the Hooters brand – the uniforms aren't just fabric. They're ingrained in Hooters' identity, and he wants to dial them back from risqué to "athletic."

HOOTERS ABRUPTLY CLOSES RESTAURANTS IN MULTIPLE STATES AMID BANKRUPTCY RESTRUCTURING: 'NEVER EASY'

"You don't want to have a butt cheek in your plate," Kiefer told Fox News Digital earlier this year.

Kiefer said he wants to take

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