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Each fall, Nike unveils a commemorative collection that pays tribute to Día de Muertos, the annual celebration of life and remembrance rooted in Mexican and Central American traditions. For 2025, the Oregon-based sportswear giant continues this cultural partnership with a fresh capsule titled Somos Eternos —Spanish for We are eternal. The highlight of the lineup so far is the Air Jordan 1 Low, a sneaker that fuses history, design innovation, and cultural storytelling into a single silhouette.

Honoring Tradition Through Design

Over the last several years, Nike has taken a thoughtful approach to Día de Muertos collections. Past releases like Somos Familia drew inspiration from the marigold flowers and bright orange hues associated with ofrendas and altars.

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