HOUSTON — With a fan base that is more than 50% female, the Houston Texans had long searched for a way to offer elevated team gear to cater to those fans.
We’re not talking about women’s cut T-shirts or pink accented jerseys. These women wanted a high fashion team collaboration.
And after years of planning, this week ahead of Houston’s opener against the Los Angeles Rams, the Texans launched a designer team capsule collection with local designer Christy Lynn.
“There is a huge demographic of women going to games or interested in the game, so you have to embrace that and understand that,” said Hannah McNair, the Houston Texans Foundation’s vice president and wife of Texans owner Cal McNair. “We can no longer ignore women in sports. We are here and we’re here to stay.”
The Texans are the