Federico Marchetti , the founder of Yoox Net-a-Porter Group, owned by Mytheresa , and now Chair of King Charles III’s Sustainable Markets Initiative’s Fashion Task Force, is sharing his rags-to-riches story from a small town in Italy to establishing one of fashion's first and most disruptive online empires in his revealing new memoir, 'The Geek of Chic ' (Post Hill Press), coming out September 9, with a foreword by Giorgio Armani .

FashionNetwork.com: Living the 'American Dream' has been important to you for a long time. What fueled this dream?

Federico Marchetti: From the time I was a child selling Mickey Mouse comics on the beaches of Ravenna, I was fascinated by the idea of America. To me, it represented speed, energy, and freedom, values that contrasted with the quieter

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