Chemena Kamali continues to make big strides as Chloé creative director – and might just be the best thing to have ever happened to the brand. Since taking the reins of the French fashion house (founded by Gaby Aghion in 1952), the German-born designer has ultimately propelled the brand to new heights – from a triumphant and celebrated debut collection to “fabulous” advertising campaign imagery. The release of the advertising campaign for the Winter 2025 season is no exception. Kamali casts Grace Hartzel as a Chloé girl for the season ahead, with David Sims returning as campaign photographer. The team (including stylist Elodie David Touboul) ventured to a decadent villa for the occasion. Throughout the dreamy campaign imagery, Grace (whose last campaign was in 2021) gets lost amongs

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