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Making a matte lip last all day is often more work than it seems. You need lip liner to prevent feathering, a steady hand for precise application, and, before all that, soft, exfoliated lips to stop the color from flaking off midday. And let’s not forget about those inevitable touchups. Many beauty lovers turn to luxury brands like Charlotte Tilbury’s Pillow Talk to make matte lipstick less of a high-maintenance commitment. While the color is stunning, we get it — paying $30+ for a lipstick makes it more of a “once in a while” splurge than an everyday go-to.

Fortunately, there’s a wallet-friendly alternative for fans of that luxe matte finish: Maybelli

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