A New CEO Is Poised for Parfums de Marly and Initio Parfums Privés

PARIS — There’s a changing of the guard at the top of niche fragrance brands Parfums de Marly and Initio Parfums Privés.

Julien Sausset — who has served as their chief executive officer for the past decade and built the brands into some of the buzziest and most successful around — is stepping down. He will be succeeded by Patrice Béliard starting Oct. 1.

Béliard has for 25 years worked in large corporations, such as Shiseido and the Estée Lauder Cos., where he most recently served as global president of Kilian Paris, Éditions de Parfums Frédéric Malle, Darphin Paris and Lab Series.

“It’s a virtuous and natural succession plan at the moment when the company has grown so fast and so big that we had to make a couple of changes,” said Sausset, who joined Parfums de Marly and Initio