BMW has described its new Neue Klasse platform as the single biggest investment in the company's history, a clean-sheet electric vehicle architecture designed to carry the German brand into the next decade and beyond.

Speaking at the global reveal of the new BMW iX3 , Senior Vice President of Neue Klasse at BMW, Dr Mike Reichelt, said the decision to reinvent BMW's core models from the ground up was made in the middle of COVID, when it became clear incremental product updates would not be enough.

"In 2020, in the middle of the coronavirus pandemic, it was clear we needed this big jump," he said.

"What we have seen after this [project] started was that the jump is so big that it wasn't possible to stay with the current portfolio. And this was the second decision to say the jump is

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