When it comes to beauty and grooming, the French know how to keep it simple . And since I’m in the business of being as low-maintenance as possible, I’ve found their ethos easy to adopt. Their skincare-first approach is practical and effective, and many French women wear minimal makeup —if any at all. As a francophile who once lived in Paris , I’ve been taking copious notes for years. After many trips abroad, consulting French friends and expats and combing through French beauty forums, these are five brands you may be missing out on. From makeup-as-skincare to drugstore wins, here they are.

France’s Favorite Moisturizer

1. Embryolisse

Embryolisse

When I wrote up a guide to the French woman’s bathroom essentials , my friend, Manon, was quick to tout Embryolisse as her daily

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