Two years ago, after a regular customer with a collection of 5,000 DVDs died, the man’s sister showed up at the music, movie and book store Bull Moose in Lewiston, Maine, and told employees: “I just don’t know what to do with this, but he loved this place. Can you help me?” They could. Soon they were sifting through the man’s collection, then observing the titles as they filtered through the store and ended up with new buyers.

“We’d have people coming in to see this collection: ‘I saw this on TV once in 1979 and have never seen it since!'” says Renee Clermont, the 11-store chain’s retail operations director. “You get little moments like that every day.”

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