Marianne Hayes for Shopify

How 8 brands turned customer feedback into business success

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a regular basis?

Customer feedback can help improve your products and services, spark new ideas, uncover weaknesses in your operations, influence your marketing strategy, boost customer satisfaction, and more. And considering that 80% of businesses expect to compete mainly based on customer experience, according to data from business research and advisory firm Gartner, going straight to the source can help ensure you’re providing an experience your customers love, return to, and tell their friends about.

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