The well-known women's apparel brand Skims, created by Kim Kardashian , filed an application with the Superintendency of Industry and Commerce (SIC) for registration in Class 25, which includes clothing and underwear. The purpose of the application was to consolidate its entry into the Colombian market and obtain legal protection of its name within the country. However, the request was unsuccessful due to the opposition of a previously registered trademark in the same segment.

The company Creaciones Sex S.A.S., owner of the trademark Skids, alleged that the name applied for by the American company was practically identical to its own. According to the opponent, the difference between the words was limited to the substitution of the letter "d" for the letter "m," which could generate con

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