The University of Lethbridge (U of L) continues to look ahead while paying homage to its past by showcasing its new branding identity and logo.
Michelle Helstein, Provost and Vice-President of Academics, was one of several speakers at Monday’s grand unveiling event, which also coincided with the first day of classes at the U of L.
The new logo is an evolutionary one as it incorporates previously used elements like the sun and the Fiat Lux motto.
“What you really do see is an emphasis on the sun – that’s part of our history, part of the community that brought this university together in the late 60s, to really think about that, ‘Let there be light’ and the ways in which learning and teaching and research really are integral to those pieces,” says Helstein.
It also pays respect to the U