AI will open doors for a new generation of talent, while creatives will need to think carefully about how their work is protected, according to Fremantle ’s Andrea Scrosati .

TV giant Fremantle, which has expanded into film in recent years, had its Group COO and CEO of Continental Europe, Scrosati, speaking at the Toronto Film Festival .

Noting that Fremantle is owned by Bertelsmann, a huge European conglom with publishing, TV and media interests, he said: “As a company, we have done specific deals with OpenAI, with Google, with Microsoft, where anything we put in using these tools stays behind a firewall and does not feed the algorithm. That means if [Paolo] Sorrentino wants to [work on] a section that he filmed and make a correction, that content would be fully protected.”

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