Global marketing agency Incubeta announced Tuesday that it was acquiring consultancy RocketSource as it expands its human-centered artificial intelligence offerings.

The deal will see the digital data consultancy fully integrated within the agency, with RocketSource co-founders Jonathan Greene and Steven Kiger joining Incubeta.

The acquisition strengthens Incubeta’s ability to deliver measurable, performance-driven marketing results by combining machine and behavioral logic with proven frameworks.

With RocketSource in the fold, Incubeta’s clients gain a new breed of AI-driven solutions and workflows that merge its marketing performance prowess with RocketSource’s behavioral science knowledge and agentic AI-powered marketing solutions.

They also gain access to StoryVesting, RocketSour

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