Bill Belichick and his new girlfriend, Jordon Hudson, have reportedly seen multiple trademark applications rejected due to their association with the New England Patriots.

The U.S. Patent and Trademark Office has refused four trademark applications from the UNC head coach and his partner, claiming that they would cause a “likelihood of confusion” due to previous filings.

As it turns out, the Pats, Belichick’s old team, hold the rights to the trademarks Hudson tried to secure back in April. These include “Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “The Belestrator (Bill’s Version),” and “No Days Off (Bill’s Version).”

The Patriots trademarked “The Belestrator” in 2009, “Do Your Job” in 2013, while “No Days Off” and “Ignore the Noise” were both trademarked in 2017

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