After months of rumors, the iPhone 17 Pro is here. Unveiled as part of Apple's "awe dropping" September event , the phone will launch with the latest version of Apple's iOS 26 software, along with rumored updates to the design and expected updates to Apple Intelligence (the company's rival to Google's Gemini AI).

The iPhone 17 Pro will go on sale starting at $1,099 with 256GB of storage while the larger iPhone 17 Pro Max will start at $1,199.

While it might seem that the iPhone 16 Pro has had a slight price hike from its $999 starting price last year, it's now got double the storage and actually costs the same as the equivalent 256GB iPhone 16 Pro, putting to bed fears of significant price hikes due to Trump's tariffs remains to be seen.

iPhone 17 Pro: Design and display

The rear

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