In 2021, Mike Tyson made waves in the cannabis world when he launched his own brand, Tyson 2.0, under Carma HoldCo. What began with cannabis-derived edibles and related products quickly expanded, turning the brand into one of the fastest-rising names in the industry. The seeds of the $160 million venture were planted back in 2017 when Tyson purchased a 40-acre cannabis farm in California City, later branded Tyson Ranch. By the time Tyson 2.0 launched four years later, the youngest heavyweight champion in history sent a clear message to competitors. Speaking with Bryan Salmond, he declared, “Everybody’s involved. Only one can be the king,” staking his claim as a serious player in the business.
True to his word, Mike Tyson ’s company grew at lightning speed. In 2022, Tyson 2.0 oversubsc