The day after the MTV Video Music Awards, Doja Cat told her fans to meet her in Union Square in New York City. There, an old school phone booth was set up (sponsored by Spotify) where fans took pictures and picked up the phone to hear snippets of her new album, Vie . Doja Cat herself stopped by that afternoon, decked out in an Eighties-inspired outfit that fits her new music’s sound and aesthetic, to pass out roses and greet the massive crowd that took over the park.

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These days, that’s a pretty standard scene in NYC: Artists have become infatuated with the city once again and are promoting their albums with unique pop-up experiences and promo tactics that lean into the chaos. Back in April, Lorde doubled down on her b

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