This article is the third in a three-part series about beef semen providers, including the bulls in demand, buying trends, and the processes in identifying the top sires.

Both domestic and international bulls feature as the most popular sires in Australia over the last 12 months, and stakeholders say the traits in demand have changed slightly over time.

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But when it comes to identifying the next top bulls, genetics companies say it's a matter of being proactive and considering the needs of the whole supply chain.

Fletch Kelly, ABS Australia, said a big portion of their clients were commer

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