Call for major supermarket loyalty card change as millions banned

The Co-op and charity Barnardo’s have called on supermarkets to allow 16 and 17-year-old students access to loyalty schemes and the discounts they provide on food. The Co-op said its sales data on members aged 16 and 17 showed that the lunchtime meal deal was the most popular purchase, adding that young people could save on average £60 a year by being part of the scheme.

Co-op said it was the only national UK food retailer to offer 16 and 17-year-olds independent access to savings as part of its loyalty programme. Retailers tend to offer loyalty deals to shoppers who are over 18, meaning younger students are forced to pay higher prices.

Last year, Barnardo’s released its Recipe For Success report in partnership with the

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