LONDON – Samantha Cameron is shutting Cefinn , the contemporary clothing label she founded in 2017, following years of losses. The unwind will be slow, with the web site and standalone stores on the King’s Road in Chelsea and Elizabeth Street in Belgravia continuing to sell the fall 2025 collection.

Cameron said in a statement Wednesday that after “eight amazing years of entrepreneurial highs and lows, I have decided not to present a spring/summer 2026 collection. As a result of this, I have begun the process of winding down the future operations at my fashion brand Cefinn .”

Britain’s former first lady, who founded the company after her husband, former prime minister David Cameron, left office, said she will continue to sell the fall 2025 collection and will be launching winter

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