Olivier Theyskens, who has designed for such brands as Rochas, Nina Ricci and Theory , has been appointed creative director of Boloria – an upstart fashion house backed by We Are One World, the Belgian parent of the Tomorrowland electronic music festivals .

Boloria is to be based in Antwerp and unveil its first collection next year, though on Wednesday, it teased its visual identity with black-and-white photos that suggest a tailored direction with touches of deconstruction.

Willy Vanderperre, a frequent collaborator of many Belgian designers, is credited for the imagery, which Boloria says “invite interpretation.”

Boloria is to convey “distinctly Belgian values – sensitivity, integrity, emotional resonance – that have always inspired Theyskens’ work and approach to fashion,” accord

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