Apple and Samsung's rivalry is dated and often reignited during a new launch or event, and such has been the case recently. Apple launched its iPhone 17 series yesterday, and Samsung turned the Cupertino giant's big reveal into mockery. The South Korean company started an iCant campaign that poked fun at the slow upgrades and lack of experimentation while highlighting its own foldable innovations.

Samsung mocks Apple's iPhone 17 launch with a tongue-in-cheek campaign

While Samsung has a history of playfully attacking Apple, it did not back down this time around. Samsung Mobile US took it to X (formerly Twitter) to share a series of posts under the hashtag #iCant. This campaign comes up every time a new iPhone comes out and is a way for the South Korean company to highlight its compet

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